Experts warn that domestic brands’ advantages are waning
People walk past an adidas shop in Sanlitun , Beijing. File photo: CFP
China is becoming a "popular arena" for overseas and domestic sporting goods companies as more people play and watch games, experts told the Global Times on Thursday, but they cautioned that domestic companies need to watch costs to survive the competition.
In 2016, sales of German sportswear giant adidas rose about 28 percent year-on-year to $3.67 billion in China, according to a report that adidas sent to the Global Times Thursday.