is following up its star-studded spot for its Originals line, which challenges what it means to be a superstar, with a short film that presents the next wave of creators to the world.The latest effort for fall and winter speaks to the brand's younger target audience more closely than the spring and summer work, said Alegra O'Hare, global senior director-brand communications for Adidas Originals.
The shoe has a long past and a bright future. These sneakers have now become part of popular fashion and are worn regularly as a trend as well as an athletic shoe. Its basic silhouette has proved to be timeless and appeals to people of all different shapes and sizes. The iconic Adidas Superstar will be able to fit copious wardrobes for years to come.
It’s hard to overstate the importance of the to streetwear culture and, obviously by extension, hip hop. As Angelo Anastasio, adidas’ marketing director between 1984 and 1991 claims in the “Just for Kicks” sneakers doc, in the early ’80s, “the Superstar was dead. But Run DMC singlehandedly brought that shoe back”.
For several decades, the brand has distinguished itself thanks to its products that are both efficient and comfortable. Superstar sneakers are no exception. Featuring a sleek look, these sports shoes feature superior materials and advanced technology. We especially appreciate their careful design and resistance to any test.
In this selection, you will find sneakers with a genuine rubber front shell and a chevron rubber solesole. Both lightweight and sturdy, sneakers will combine nicely with embroidered jeans or stretch cotton satin cigarette pants.