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Bowling in Zeeland • Bekijk onderwerp - vans marron Meilleurs Rabais

vans marron Meilleurs Rabais

Alles en voor de leden van de BV Middelburg

vans marron Meilleurs Rabais

Berichtdoor daciaz » 28 Dec 2018 03:27

"

En 2002, lorsque Rian Pozzebon, qui était alors un inconnu dans la communauté des baskets, a reçu l'offre de rejoindre et d'aider à reconstruire le programme de chaussure de skate de la marque avec son ami de longue date et collègue, Jon Warren, il s'est posé une grande question: Est-ce qu'ils vont nous laisser jouer avec les classiques?

À l’époque, n’était pas particulièrement intéressé par les modèles de base comme le Slip-On, le Old Skool et l’Authentic. «Les classiques existaient en quelque sorte», déclare Pozzebon. ""Mais ils n’ont pas été poussés."" Au lieu de cela, ils ont langui - dans quelques couleurs de base - dans les magasins Vans.

La société s'est concentrée ailleurs, sur des styles plus récents. Après avoir traversé la vague du boom de la planche à roulettes des années 90, a dû faire face à la nouvelle concurrence des marques de chaussures de skate plus jeunes telles que DC et Osiris. Ces sociétés, nées quelques années plus tôt auparavant, privilégiaient une silhouette plus trapue et davantage axée sur la technologie (mot utilisé par la communauté de la mode pour décrire la forme d'une chaussure). Le style rétro des fourgonnettes, en comparaison, semblait fade. Au début du nouveau millénaire, près d’une décennie de croissance soutenue était tombée - de même que la bonne volonté des clients.

La marque, qui est ancrée dans la culture du skate SoCal des années 1960, est devenue un phénomène mondial sous la direction de VF Corporation, qui l'a acquise en 2004. Depuis l'acquisition, est passée de 90% de ses produits en Californie à la vente. à accroître sa portée à travers le monde, faisant le saut en Asie et en Europe.

Dans la vidéo de lancement de la campagne mondiale 2017 de intitulée ""This Is Off The Wall"", la marque définit son éthique par le biais d'une série d'images rapides. Les surfeurs, les planchistes, les graffeurs et les musiciens sont résolument «hors du commun». Un dork virevoltant sur un hoverboard ne l’est pas."
daciaz
 
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